1 of 9 Home archetypes
The Pet Parent
“Home is where the pet is”
🏠Smart Living
🐾Pet Parent
🕯️Sanctuary Seeker
🍳Culinary Master
💻Home Worker
🥂The Entertainer
🐾Pet Parent
95%
🍳Culinary Master
72%
🥂The Entertainer
58%
🕯️Sanctuary Seeker
55%
💻Home Worker
42%
🏠Smart Living
22%
The other 8 Home archetypes
Smart Home Fan
Automate everything
The Home Worker
Spaces built to work from
The Sanctuary Seeker
Your home, your calm
The Kitchen Maestro
Heart of the home, perfected
The Entertainer
Every meal is an occasion
Tech Enthusiast
The latest kit, at home and desk
Cosy Host
Blankets, candles and friends round
Natural Nester
Plants, pets and fresh air
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